Rachel Buck's Graphic Design Portfolio

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DiscGlow

Brief
DiscGlow is a skincare brand marketed towards Gen Alpha tween girls who want to start their skincare journey.
Problem
I created DiscGlow during my sophomore year, and it was my first branding project. I wanted to go back and rework this brand as a senior, using the skills I have built through college and my internships to make it the brand I have always wanted it to be.
Objective
To create a cute brand identity that would attract Gen Alpha Tweens and excite them about skincare. Breaking into the tween skincare market by only selling products that will not harm their skin.

Date

2023-2025

Project Type

Brand Identity

Date

2023-2025

Project Type

Brand Identity

Rebrand

After

Before

Color Palette

Breakout Breakdown KIt

Since this is a skincare brand Targeted towards tweens I knew I wanted to create something for acne. Acne and self confidence are a problem for adolescent girls and I wanted to create a product to boost their confidence and make the skin care process more streamlined.

Rebrand

After

Before

Color Palette

Breakout Breakdown Kit

Since this is a skincare brand Targeted towards tweens I knew I wanted to create something for acne. Acne and self confidence are a problem for adolescent girls and I wanted to create a product to boost their confidence and make the skin care process more streamlined.

Rebrand

After

Before

Color Palette

Breakout Breakdown Kit

For this project, I designed event materials for Rook & Roll’s UNO Tournament. What they wanted were a poster, an Instagram post, and lanyards for the contestants and staff.

Since this is a skincare brand Targeted towards tweens I knew I wanted to create something for acne. Acne and self confidence are a problem for adolescent girls and I wanted to create a product to boost their confidence and make the skin care process more streamlined.