Brief
DiscGlow is a skincare brand marketed towards Gen Alpha tween girls who want to start their skincare journey.
Problem
I created DiscGlow during my sophomore year, and it was my first branding project. I wanted to go back and rework this brand as a senior, using the skills I have built through college and my internships to make it the brand I have always wanted it to be.
Objective
To create a cute brand identity that would attract Gen Alpha Tweens and excite them about skincare. Breaking into the tween skincare market by only selling products that will not harm their skin.
